Page URL

• The keyword / phrase should appear in the URL for that page.

Page Content

• Keyword / keyphrase should appear 1 to 2 times in a subheadings on that page. While not a major ranking factor, this is beneficial.
• The keyword should appear in the first paragraph of your page.
• The keyword density should be more than 1% and no more than 6%.
• A recommended minimum of 300 words should be contained in the body of your page.

Page Title

• The page title should contain keyword / phrase, at the beginning which is considered to improve rankings.
• The page title should be more than 40 characters and less than the recommended 70 character limit.

Meta Description

• The meta description should contain the primary keyword / phrase.
• In your specified meta description, consider: How does it compare to the competition? Could it be made more appealing?
• The meta description are limited to 156 chars.

Images

• The images on your page should contain alt tags with the target keyword / phrase.

Links

• The page should have outbound link(s).