Tips for SEO Page Optimization
Page
URL
The keyword / phrase should appear in the
URL
for that page.
Page Content
Keyword / keyphrase should appear 1 to 2 times in a subheadings on that page. While not a major ranking factor, this is beneficial.
The keyword should appear in the first paragraph of your page.
The keyword density should be more than 1% and no more than 6%.
A recommended minimum of 300 words should be contained in the body of your page.
Page Title
The page title should contain keyword / phrase, at the beginning which is considered to improve rankings.
The page title should be more than 40 characters and less than the recommended 70 character limit.
Meta Description
The meta description should contain the primary keyword / phrase.
In your specified meta description, consider: How does it compare to the competition? Could it be made more appealing?
The meta description are limited to 156 chars.
Images
The images on your page should contain alt tags with the target keyword / phrase.
Links
The page should have outbound link(s).